Crafting aesthetic precision since 1998

DearChoice is the export brand of Zhongzhi (Dizhongzhi Trading), affiliated to Wenzhou Dirun Group. Founded in 1998, we are an integrated enterprise combining development, manufacturing and trade, located in Wenzhou High-tech Coastal Industrial Park, China — 30 mu of land, 20,000 m² of production space and 11 assembly workshops.

With more than two decades in personal care, we focus on OEM / ODM for brand clients, manufacturing aesthetic precision image-management tools: hair removal (shavers, trimmers, epilators) and hairstyling (hair dryers, straighteners, curlers) — over 3,000 models. From body lines to colour and packaging, every detail can match your brand's visual identity.

Guided by our philosophy — “Those who place their trust in us will never regret it” — our products sell across 120+ countries and regions, serving 1,100+ buyers including CONAIR, Vidal Sassoon, Hot Tools, Rowenta, amika, L'ORÉAL, Helen of Troy, CHI and GAMA.

Today we employ 200+ people and run 20 fully automatic injection moulding machines, CNC milling centres, SMT lines, AOI board testers, a dust-free painting workshop and a six-colour pad printing machine — producing over 50,000 units per day. We launch 50+ new products each year, holding 100+ patents.